ASPCA picks Laughlin Constable as digital agency of record

Laughlin Constable announced today (July 11) that the ASPCA has selected it as digital agency of record.

The first animal welfare organization in North America has asked Laughlin Constable to manage all digital campaigns and analytics.

The non-profit was in search of an agency to help it increase its online fundraising, by acquiring new donors, improving media buying and planning efforts, and develop a ‘comprehensive’ analytics system. To help the ASPCA® reach its goal of growing their donor base, LC will leverage current data to create new insights as well as test new digital tactics. The new media plan will go live early next year.

Luke Franklin, the ASPCA’s vice president of membership said of its eventual choice, “LC was the right partner for us because of their proven expertise in the digital media space and their shared passion of our mission.”

Vanessa Watts, Laughlin Constable’s executive vice president and media director said, “Our robust programmatic offering and internal trade desk make us the right fit for the ASPCA® and the digital marketing goals they have set. As a pet-inclusive office, we share in the ASPCA’s work as the nation’s leading voice for animals. We look forward to bringing that energy into their growing digital program and helping take their brand to the next level.”

This win came off the heels of firing longtime chief creative officer Dan Fietsam from the Milwaukee-based shop, after public claims of sexual harassment were levied against the industry veteran at a local ad club event.

Article originally posted by thedrum.