Indian Premier League (IPL) players are seen pulling off pranks at their team mates expense as part of Kingfisher’s ‘Indian Prank League’.
The campaign video, which is part of Kingfisher’s sponsorship activation, depicts Kings XI Punjab (KXIP) batsman Chris Gayle pranking his teammate KL Rahul on his 26th birthday. Chris Gayle, through a cut in the table. presented his head as the birthday cake decorated with fruits to Rahul.
The other videos in the series feature players from Sunrisers Hyderabad, Mumbai Indians, Rajasthan Royals, Kolkata Knight Riders, Kings XI Punjab and Royal Challengers Bangalore.
Samar Singh Sheikhawat, chief marketing officer, United Breweries Limited, said: “This year around, the campaign focuses on showing fans the humorous personalities of the teams where they pull pranks on each other in good sporting spirit.”
KL Rahul, Kings XI Punjab, batsman and wicket keeper, said: “Pulling pranks is one of the most fun element about being part of a team, I have pulled a couple of pranks on my fellow teammates as well. Kingfisher’s latest campaign – The “Indian Prank League” reflects the spirit of camaraderie and the good times, exactly how we keep it on the grounds during our practice sessions, we all are always seen having a jovial time. ”
Kishore Tadepalli, senior vice president and managing partner, J. Walter Thompson Bangalore, said “Despite the rivalry between teams, the players are thick friends with each other. They constantly pull each other’s legs, crack jokes and have a laugh off the field. Kingfisher brings the camaraderie alive for the sports fans and gives them a sneak peak to their lives beyond Cricket.”
This article was originally sourced from here.